CHANGING TIDES

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A quick overview of Color Theory and the strategy behind our HI SUMMER 20 color palette.

Our Head Siren and Founder sits down with SWIMWEEK CALENDAR for their Designer Spotlight Series.

HI SUMMER 20 LOOKBOOK.

Our Siren Michelle shares her safe haven retreat.

A look into some of the most notorious female pirates we've heard of.

A list of our top 10 favorite leave-in conditioners for summer.

Siren Kaitly does her own editorial for our latest drop.

A R,W&B edit featuring our Siren Brooke.

Notes from a brown girl.

An homage to our newest hue.

A 15 minute morning routine with mermaid Mimi to help you wake up, energize, and start your days fresh.

Return to the womb. An at-home water ceremony for Sirens.

Meet Angela, our newest muse and this season's "headliner" as our source of inspiration for S/S 20 "Heaven on Earth"..

An ongoing compilation of all you wonderful Sirens doing your part by staying at home.

Bring some sunshine and the feeling of a tropical getaway into your home.

MEET VICTORIA JAMES The tale of a mermaid who lost her voice- and how she reclaimed it. Side Note: It ends with a powerful happily ever after.